Incessant Note-taker. Unyielding Curiosity.
Although my professional background was originally in media planning, I always felt like something was missing. I wasn't jazzed about negotiating back and forth with vendors, but whenever I had a project asking me to dig into audience behaviors, not just media habits but their mindsets or even shopping data, I could be enthralled for hours on end. It didn't feel like work - it was fun.
I knew something needed to change. So I picked up side-projects as often as I could that allowed me to dig into the audience - travel behaviors, day in the life's, tables and tables of purchase data, all at my disposal to play with, analyze and trend until I found a story. These are the projects that kept me at work the latest, when everyone else had left the building hours ago - there was infinite information at my fingertips just asking for me to come play, discover, find a need, and tell a story.
With this, my yearning for more only increased. When an opportunity to move into account planning arose, I jumped at it. This led me to Miami Ad School for in-depth training, and then my current role as a Consumer and Content Strategist.
I'm thankful for the experience and knowledge media planning gave me as a platform, especially with the ever changing connection channels today. That background helps me keep up with the new, just as much as my desire to dig into cultural and consumer behaviors.